Shake & Bake Studio

46TH NATIONAL BOOK FAIR BANGKOK, 2018

BANGKOK, 2018

The brief given by PUBAT (Publishers and Booksellers Associations of Thailand-client) is to break away from the previous design with a wow factor. Therefore, a unisex character is created with details similar to a child’s drawing.

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The character’s given name is ‘Non’ (worm as in ‘a book worm’) with the facial expression showing the excitement from reading a book from the childhood that used to ‘wow’ us when we were kids.

The character’s given name is ‘Non’ (worm as in ‘a book worm’) with the facial expression showing the excitement from reading a book from the childhood that used to ‘wow’ us when we were kids.

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The worm-like character has a face with a jaw-dropping expression with eyes and mouth wide open. The character’s given name is ‘Non’ (meaning worm in Thai or ‘a book worm’), showing great excitement when reading a book reminiscent of when we were yo

The worm-like character has a face with a jaw-dropping expression with eyes and mouth wide open. The character’s given name is ‘Non’ (meaning worm in Thai or ‘a book worm’), showing great excitement when reading a book reminiscent of when we were young. The character is designed in varying reading postures with yellow chosen as the primary color used with every graphic item from print collateral, promotional material, merchandise to environmental graphic design.

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