DOHA, 2016
The project encompasses the design of the brand identity and signage system of 194-room-five-start hotel located at the center of Doha, Qatar. The idea for the logo originated from Arabic calligraphy combined with the letter E.
The final outcome is a stylishly balanced visual with the use of principle colors of the hotel’s brand identity such as dark warm grey and gold to correspond with the hotel’s interior decoration. Inspired by the movements of the magic carpet, the design of the signage is developed to possess a distinctive shape and form while the details of the patterns found in the work are adapted from historical Arabic patterns.